Stick with a bust (head and shoulders) or torso (head to waist) shotįace-only close-ups brought likeability scores down, while full body photos negatively affected competence and influence. People whose eyes were obstructed by sunglasses, hair, glare, or shadow in their photos received lower ratings across the board than participants who looked into the camera. This also holds true when looking at a photo of someone. Numerous studies show that the more people look at each other, the more they like each other. Men dressed in a light-colored button-down shirt with a dark suit jacket and tie scored better than those dressed in bright or trendy outfits. PhotoFeeler’s researchers found that formal dress raised perceived competence and influence scores more than any other factor tested. Accentuate Your JawlineĪ shadow line that outlines the jaw all the way around increases influence, likeability, and competence scores. The idea behind it is that wide eyes give off a sense of vulnerability and uncertainty, whereas a slightly narrow-eyed stare comes off as more comfortable and confident. ABS: Always Be SquinchingĪ squinch, or slight squint, increases the perception of competence and influence. Not only will you look friendlier in your photo, but smiling is proven to make you happier, healthier, and more relaxed. ![]() Not totally comfortable smiling on command? Try spending a few minutes in front of the mirror practicing your smile before you have your photo taken. Laughing while smiling increases likeability even more, but you lose points on perceived competence and influence. Interestingly, a closed-mouth smile makes you appear only half as likable as someone who shows their teeth, according to PhotoFeeler’s research. We put them to the test using Yesware’s very own content-marketer-turned-part-time-model, Jack Weinstein. The study reveals six different factors that can make or break a photo’s first impression. Researchers at PhotoFeeler, a site that lets you get feedback on your LinkedIn photos from real people, recently analyzed 60,000 ratings of perceived competence, likeability, and influence across 800 profile photos to identify the winning elements. 7 Ways To Appear Trustworthy, Competent, And Likeable In Less Than A Second We’re judging how warm and trustworthy the person is, and that’s trying to answer the question, “What are this person’s intentions toward me?” And we’re also asking ourselves, “How strong and competent is this person?” That’s really about whether or not they’re capable of enacting their intentions.”īottom line: Social selling is about establishing credibility and giving prospects a reason to trust you. When we form a first impression of another person it’s not really a single impression. Social Psychologist Amy Cuddy does a great job explaining this phenomenon: In a series of experiments studying judgment from facial appearances, Princeton psychologists Janine Willis and Alexander Todorov found it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face.Ĩ0 to 90 percent of that first impression is based on just two qualities - trustworthiness and competence. ) LinkedIn in your inbox Get instant insights from your inbox sidebar Try Yesware Free Social Selling 101: What Research Says About First Impressions ( PS - Already have the perfect photo? Skip down the page to check out our LinkedIn, Twitter, and Gmail-specific instructions. Let’s take a look at the data and science behind these recommendations. Here’s everything we’ve found about what goes into the best LinkedIn profile photo and what to avoid, all backed by data.īut don’t just take our word for it. Good news, social sellers: There is research out there about the specific types of profile photos that have the biggest impact on first impressions. So how do you win someone over in less than a second? And studies have shown it only takes one-tenth of a second for someone to draw conclusions about you based on your photo.īecause when it comes down to it - before viewers can even get to your LinkedIn summary, your picture is the first thing they see. ![]() The answer matters nearly half of B2B buyers will browse your LinkedIn profile. What does your LinkedIn profile picture say about you?
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